Let's be honest — every business wants to have a good relationship with customers to strengthen partnership and sales. But building these relationships can take forever if you stick with the usual marketing strategy. Marketing automation is one way to make things easier and faster. Marketing automation entails using software to simplify your work. Many digital marketers have repetitive jobs that require effort and time. Common tasks include sending emails, posting to social platforms and even building campaign advertisements. Most of them say they do it to have a personal encounter with their customers, but that doesn't mean it can't be made more efficient and accessible. Why Do Marketers Prefer Automation? Marketers use automation for various reasons: • It can reduce labor: One of the common reasons marketers choose automation is to do less work overall. Why go for manual labor when automation is convenient and involves less hassle? You can contact your clients with just a … [Read more...] about What You Need To Know About Marketing Automation
Ways to market to gen z
Federal Reserve officials are expected to emphasize on Wednesday that their coming steps to slow economic support are based on more than just inflation worries: The job market has also staged a surprisingly rapid comeback. The Fed is set to release its January monetary policy decision at 2 p.m., and some economists expect officials to say that the labor market is at or near the central bank’s full employment goal — setting the stage for upcoming rate increases. The Fed is supposed to aim for both maximum employment and stable prices, and investors expect the central bank to lift borrowing costs from near-zero in March as the economy heals and as policymakers try to put a lid on rising costs. “We expect the committee to conclude that the economy is at full employment and that it will ‘soon’ be appropriate raise the policy rate,” economists at Barclays wrote in a research note previewing the meeting. Here are the labor market data points that central bankers have had in their … [Read more...] about The Fed is likely to say that the economy is at or near full employment.
In the second season of the HBO comedy Silicon Valley (minor spoiler alert), a tech company debuts its highly anticipated data compression algorithm by livestreaming a pivotal mixed martial arts match in ultra high definition over the Internet. The plot point feels perfectly 2015, right down to the sly joke embedded in the notion of a “highly anticipated data compression algorithm.” But it was also a subtle reference to when, 40 years earlier, HBO and the young cable industry demonstrated their capabilities by bringing the heavyweight boxing match of the century—the legendary “Thrilla in Manila,” Muhammad Ali vs. Joe Frazier—into people’s homes in real time. It’s a moment that cable historians point to as the true beginning of the industry’s massive rise. And it’s one of many parallels between the early days of the cable industry and the current era dominated by Internet and media behemoths. With this week’s announcement of Charter Communications’ long-anticipated plans to … [Read more...] about How the Early Cable Industry Resembles Today’s Tech Landscape
The first thing to know about Clarence Thomas is that everybody at the Supreme Court loves him. Surprisingly, given his uncompromising public persona and his near-total silence during oral arguments, Thomas cultivates a jovial presence in the building’s austere marble hallways. Unlike most of his colleagues, he learns everyone’s name, from the janitors to each justice’s law clerks. He makes fast friends at work, at ball games, and at car races, and invites people to his chambers, where the conversations last for hours. Thomas’s booming laugh fills the corridors. He passes silly notes on the bench. As the legal analyst Jeffrey Toobin wrote in 2007 , with his “effusive good nature,” Thomas is “universally adored.” This buoyancy marks a man whose career as a judge is a study in brutalism. Thomas is by far the most conservative justice on a very conservative Court. He advances a reactionary legal philosophy that would take America back to the 1930s. That won’t happen: Unwilling to … [Read more...] about Deconstructing Clarence Thomas
Stock markets took investors on another wild ride on Tuesday, plunging, recovering and then dropping again. The S&P 500 opened 1.5 percent higher on Wednesday, but what does that mean after a week of such stock swings? The Federal Reserve’s policy announcement at 2 p.m. Eastern could provide some clarity, with uncertainty over what the central bank will say a key source of the recent volatility, according to market watchers. Stock investors appeared to fret about how aggressively the Fed would act to fight inflation, and the details of its plans “will provide some much-needed clarity on where the Fed officials’ heads are,” said Anu Gaggar, a strategist for Commonwealth Financial Network. That said, the jitters in stocks haven’t been reflected in other major markets, the DealBook newsletter notes . Some strategists think that those markets might give a better signal of what’s next for the economy, given the remarkable run-up in stock prices during the pandemic. … [Read more...] about As stocks swing, bonds send a more ‘orderly’ signal about the future.
O n a February day last year in Kansas City, Missouri, Officer Aaron McKie sat at his desk in the back corner of the Metro Patrol Division, composing a letter to a landlord. “I have been notified by my Metro Patrol District Officers of ongoing issues at your rental property,” he typed on police-department letterhead. The property—a modest house a few doors down from a highway overpass—was home to a 31-year-old woman and her two small children. About a week earlier, according to a police report, officers had visited the house on a welfare check. But when the woman met them, one officer thought she smelled of PCP. Another spotted her boyfriend in a car nearby. In the car, the officers found a large bottle “filled with what appears to be PCP” (the report doesn’t elaborate) and arrested the woman and her boyfriend. “I need your help solving this problem,” McKie wrote to the woman’s landlord, inviting a follow-up phone call. McKie works in crime-free multi-housing, a department program … [Read more...] about When the Police Call Your Landlord
BEVERLY HILLS, Calif. — On a quiet residential street in Beverly Hills, a spacious cream-colored house is occupied solely on weekdays, mostly by women in casual T-shirts or sundresses, with multiple ear piercings and arrays of gold chains around their necks. Scattered around the house are what might best be described as bohemian tchotchkes: crystal bowls from various vacations, large rocks, feathers, small statues picked up at flea markets and a shrine filled with, among other things, vintage dollhouse teepees. Frequently a well-known actress or model will stop by, stay for a few hours and leave with a shopping bag in hand. The overall aesthetic — relaxed, free-spirited, upscale but not showy — parallels what’s designed and sold here. The unmarked home is the headquarters of Jacquie Aiche, a jeweler whose luxe, hippie-skewed pieces are stocked at stores such as Saks Fifth Avenue and Le Bon Marché Rive Gauche, the Paris store that this month unveiled a pop-up department spotlighting … [Read more...] about Jacquie Aiche, the California Girl of Jewelry Design
The Israeli farmers who pioneered the revolutionary technology known as drip irrigation weren’t trying to solve one of the world’s most urgent problems. They were just trying to survive. They lived in the desert, and they didn’t have enough water to grow their crops. One day, they met an engineer named Simcha Blass who told them about his amazing new invention. In its simplest form, it was little more than a hose with holes in it. But behind each hole was a sophisticated little device called a dripper, a sort of button-like valve that emitted just the right amount of water. Snaked along a row of crops so that the holes were positioned directly above the roots, the hose could direct each precious drop of water directly to the plants, growing a bigger bounty while using a fraction of the water. The farmers decided to start manufacturing these hoses, and over time, they improved upon the technology, perfecting the drippers that regulated the flow of water, and connecting the pipelines … [Read more...] about Selling the Desert’s Water-Conservation Lessons to the Rest of the World
In the lowest depths of my pandemic torpor, one of the few things that would lift my spirits was watching organizing videos on TikTok. In 2020, while my kids were doing distance learning, I occasionally closed my bedroom door to muffle the sounds of at-home third grade and pre-K and submerged into the tidy, satisfying world of another mom cleaning and then restocking her spotless refrigerator with a colorful array of fruits, vegetables and adorable mini pepperoni. While there are many #cleantok creators and fans (that hashtag has around 30 billion views as of this writing), my favorite is @midwesternmama29 , who has 3.7 million followers. Her name is Monica Brady, and when we recently video chatted, I learned that she’s a 28-year-old mom of three girls, living in rural Michigan. Brady told me that she had no experience as a content creator or an influencer (though she hates that term — she calls herself a “feral influencer”) before she started posting cleaning and organizing … [Read more...] about The Narcotic Pleasures of #Cleantok
I’m on maternity leave, enjoying these first few months with my daughter and trying to ignore politics as much as possible. That said, it just so happens that her nap — well, at least most of it — coincided with a news conference by President Biden Joe Biden Deputy AG: DOJ investigating fake Trump electors On The Money — Vaccine-or-test mandate for businesses nixed Warner tests positive for breakthrough COVID-19 case MORE last week. As a new mom, the importance of programs such as paid family leave, universal pre-K, and the child tax credit are put into stark relief. I was a supporter before parenthood and am even more so today. But that’s a piece for another time. During the news conference, I found myself particularly interested in the president’s comments on his administration’s successes. “It’s been a year of challenges, but it’s also been a year of enormous progress,” he said, adding that his administration has “ outperformed ” expectations. … [Read more...] about Democrats should ignore Senators Manchin and Sinema