Which Brand Comes First?The issues related to law firm brands versus attorney brands parallel the age-old question: “Which came first: the chicken or the egg?” After all, a law firm cannot exist without attorneys. The fact is, most firms started out with one or two attorneys who had a growing reputation that the firm was built on. As more attorneys were added, the reputation of those attorneys enabled it to continue to grow. However, without a solid brand for the firm, relying on the reputations of the firm’s founders can damage an individual attorney’s ability to attract larger clients with needs that span practice areas. … [Read more...] about Branding Challenges: Law Firm vs. Individual Attorneys
Social network vs social media
“It’s basically what we have done for years in terms of networking and interfacing but it’s now in an electronic format that moves at the speed of sound and speed of light,” said Perkins.”It can be scary at times but can also be used to your benefit.”By now, most of us are aware of the reasons why companies use social media, including: … [Read more...] about Saving Your Company From a Social Media Nightmare
Attorney-Client Relationship (Model Rule of Professional Conduct 1 Series)The attorney-client relationship is one of the oldest legal ethical standards. It creates a certain set of duties the lawyer owes the client. The model rules of professional conduct set forth a series of guidelines that help regulate the creation and existence of this important relationship. In the electronic world, especially when utilizing social media, the important issue is whether any electronic communication creates an attorney-client relationship inadvertently. … [Read more...] about Social Media Policy Drafting: What are the Ethical Risks & Pitfalls?
The Action Plan for Effective Outbound MarketingAvvo’s “Lawyernomics” conference, held in April, featured an action plan for understanding the difference between inbound and outbound marketing. along with improving return on a firm’s business development investment. The action plan for inbound marketing involves a few key components, one of them being approach. It’s critical to bee a real person and engage with the medium selected. Attorneys must treat their blogs and tweets as more than a socioeconomic activity but as an opportunity that allows them to participate and contribute to business circles. Social media currently serves as word-of-mouth 2.0, evidenced by 92% of people trusting recommendations from people they know over any other source. Thus, social media should be conceptualized as a way to connect, earn trust and build a community. … [Read more...] about Inbound vs. Outbound Legal Marketing
Jim: As far as digital marketing tactics go, I think SEO is definitely number one for us. We have to be more and more intelligent about how to do that. We’re working hard on that. Then, we’re trying to integrate all of the different digital initiatives that we have, whether they be the way we invite people to events, the way we communicate with our contacts regarding new legal developments, publications and articles, and all participation. What we’re trying to do is bring all of that together so that everything we do has a rationale and supports our search engine optimization strategy. In everything we do, we’re trying to make sure that it fits into how people find us and then build on the way in which people are currently finding us. That also opens up other paths for them to come in. So, that’s what holds the most promise for us. I think SEO is definitely the focus. We don’t do as much paid search, because we don’t … [Read more...] about 2016 Legal Marketing Challenges Opportunities – Jim Matsoukas [PODCAST]