A few days ago, I posted on Social Media Examiner’s release this past week of their 2012 Social Media Marketing Industry Report (which you can find at Majority of Marketers Say Social Media Generates Leads, Increases Website Traffic & Exposure).While digging into the data, I was particularly interested in seeing that in the past three years, outsourced social media marketing has grown from 14% in 2010 to 28% in 2011 to 32% in 2012. Thankfully, we have seen the benefits of that growth, as have some others in the law firm marketing sector.So should busy attorneys outsource their social media marketing? Ask yourselves these questions before you decide:1. Can social media marketing drive your business growth? It doesn’t make sense to spend time and money on something that won’t have a positive impact on your practice. When considering participation in social media, attorneys should study their target markets first to see … [Read more...] about Law Firm Marketing: Should Attorneys Outsource Social Media Marketing?
Says law of market
By nature, attorneys are a competitive bunch, but very few know how to turn that competitive nature into a legal marketing advantage. This is especially important for small law firms and solo practitioners, who rarely have the resources to out-market the big law firms. So if you can’t out-market, try out-smarting the competition by using social media tools to gain insight into what your competitors are doing and if it is resonating with your target market.Here are some tips on using social media tools for competitive intelligence:Find their social media footprint. Go to each competitor’s website and look for links to their social media pages – usually it’s an icon that you can click on that will take you directly to their LinkedIn and Facebook pages, Twitter feed, etc. If it is not displayed on their website, you can search for them on each social media site.Using LinkedIn. If your competitors have a company page on LinkedIn, … [Read more...] about Law Firm Marketing: Using Social Media for Competitive Intelligence
Law firm marketing can be challenging; learning how to attract the ‘right’ prospects can be especially challenging.If you don’t find a way to attract good prospects, then your law firm marketing efforts stand little chance of succeeding.“Who” you market to is just as important as how you market. You want to develop a law firm marketing plan that attracts only those clients that you can help, and those who will be the most profitable to your law firm.Apply these 5 proven strategies to your law firm marketing plan for attracting the best clients:Target your clients – You must identify your Ideal Target Market (ITM). Without completing this first step, you may as well throw your law firm marketing money into the street.Explain your service – Be clear and concise. Learn to bridge the language gap between you and your clients.Perfect a powerful elevator pitch – This is an extremely successful … [Read more...] about Law Firm Marketing: How to Build Your Law Practice by Attracting Great Prospects
If you have more referral business than you can handle, you are obviously doing something right. But from what I hear, most attorneys are still scratching their heads trying to figure out how to boost their referral business.Follow these 10 steps to build a referral engine for your law firm:Set specific goals. Set a specific goal for a specific number of referrals within a specific time frame as part of your law firm marketing plan.Express gratitude. Thank your referral sources and keep in touch, just to say “hi.” Thank people online who say nice things about you.Timely response. Always respond to a referral in a timely manner and let your referral source know when you’ve made the connection with the person they’ve referred to you. Engage. Engage potential referrals on your social networking sites, don’t just use your posts to sell.Respond. If someone comments on your blog, then … [Read more...] about Law Firm Marketing: 10 Steps to Build a Referral Machine for Your Law Firm
Most lawyers believe that they know what their clients want. Shockingly often, these lawyers are mistaken. As a result, they make poor business and business development decisions.Should we open a new office in a new region? Should we add a new practice area? Should we expand (or eliminate) an existing practice? Should we target a particular kind of work in a particular industry? What sets us apart from our competitors?The only way to truly understand what clients and potential clients want from a lawyer or a law firm is to do market research that uncovers the truth in clients’ hearts and minds. Client research is used to support law firm strategy and tactics that lead to better results and an improved bottom line.“We know that to create, execute and maintain strong brands and client communications, law firms must understand how clients and potential clients are making decisions related to their service offerings,” said Brian … [Read more...] about Strong Trends Energize Law Firm Market Research