By Paul SandleBARCELONA (Reuters) - Traditional advertising groups hope that their creative flair will prevail against the technological clout of consultancies encroaching on their business, but there are signs the two sides of the divide are moving closer together.gi The likes of Accenture <ACN.N>, PwC and IBM <IBM.N> have been buying small ad agencies to serve clients hungry for data-driven insight to focus their marketing spend.The major advertising holding groups -- WPP <WPP.L>, Publicis <PUBP.PA>, Interpublic <IPG.N> and Omnicom <OMC.N> -- have responded by building up their own consulting services. But they are under pressure from advertisers that are bolstering their own capabilities and cutting back on big brand campaigns."I don't believe that our industry is a dying industry," Interpublic Chief Executive Michael Roth told the Morgan Stanley Technology, Media and Telecoms conference in Barcelona this week."If you get the data analytics, if … [Read more...] about The egos disbanded? Bridging the great advertising divide
Pwc data analytics
Brussels workshop focusses on EU-Viet Nam FTA The Vietnamese Embassy in Belgium held a workshop in Brussels on June 20 to speed up the signing and ratification of the European Union (EU)-Viet Nam Free Trade Agreement (EVFTA). The workshop was held in collaboration with the European Union, EU-Viet Nam Friendship Parliamentarians’ Group and European Institute for Asian Studies. Speaking at the event, Vietnamese ambassador to Brussels Vu Anh Quang highlighted the positive results of economic, trade and investment cooperation between Viet Nam and the European Union and called for the Union’s strengthened collaboration with Viet Nam and the Association of Southeast Asian Nations. According to him, EVFTA is a balanced document that benefits both Viet Nam and the European Union and has large influences on bilateral political, economic, trade and investment ties. The agreement will help EU companies access the 90-million-strong Vietnamese market, contributing to … [Read more...] about BUSINESS IN BRIEF 23/6
0 Have your say Anderson Anderson & Brown (AAB), the Aberdeen-headquartered accountancy practice, is targeting £5 million in consulting revenues within the next three years after rolling out a new division. The firm’s existing consulting arm will transfer to a dedicated business – Anderson Anderson & Brown Consulting Limited – in order to provide a platform for “rapid growth” following a hike in demand for its services.Heading up the new AAB Consulting division as its chief executive is Bill Kane, who joined the firm as a director last year to develop and grow a full-service consulting business across six key areas – strategy, operations, human capital, supply chain, IT/digital and data analytics.Prior to joining AAB, Kane was a partner with PwC and Deloitte and global leader of IBM’s business services operations strategy practice.At the same time, Alasdair Green has been promoted to consulting director. He will lead AAB … [Read more...] about AAB has £5m goal for new consulting arm
(Reuters) – Facebook Inc’s <FB.O> privacy practices were cleared by auditing firm PricewaterhouseCoopers LLP in an assessment completed last year of the period in which data analytics consultancy Cambridge Analytica gained access to the personal data of millions of Facebook users. Facebook had established and implemented a comprehensive privacy programme and its privacy controls were operating with sufficient effectiveness to provide reasonable assurance to protect the privacy of covered information, PwC said in a report submitted to the Federal Trade Commission (FTC) dated December 2017 on the FTC website https://bit.ly/2JcezvB. The report was an assessment of the period from Feb. 12, 2015 to Feb. 11, 2017. The Wall Street Journal earlier reported on Thursday on the PwC assessment submitted to the FTC. PwC declined to comment when contacted by Reuters. Facebook has been under scrutiny from lawmakers across the world since disclosing that the personal information of … [Read more...] about PwC had cleared Facebook’s privacy practices in leak period
THE PROGNOSIS President Donald Trump shakes hands with House Speaker Paul Ryan as he celebrates with congressional Republicans after Congress passed sweeping tax overhaul legislation in December. REUTERS/Carlos Barria/File Photo Health-care industry giants are sitting pretty this year with extra cash from the GOP tax overhaul — but they’re also sitting tight. Companies have been less aggressive on the consolidation front than analysts say they had anticipated in the four months since Congress lowered corporate tax rates in a sweeping overhaul, freeing up overseas cash and reducing tax bills for pharmaceutical makers, life-sciences companies and health insurers. “We’ve seen [mergers and acquisitions] roll out slower than expected,” said Ben Proce, pharmaceutical and life sciences tax leader for the firm PwC. “Prices could be on the high end, but given the liquidity unlocked here, we think it’s more a matter of time than anything … [Read more...] about The Health 202: Health industry giants get tax windfall. But it’s unclear how it will be used.