Michael Gerstein, in turn, says he has stayed off social media because he’s long feared something much like the Cambridge Analytica news of the past few weeks. “It’s the Wild West,” he says, where “people are grabbing all sorts of information about you and you don’t know what they know or how they use it.” He works in corporate finance in Manhattan, responsible for budgeting and forecasting, and was originally put off by the fact that “Facebook has to be doing something like this because they have to make money, but I didn’t understand exactly what that something is, and I’m not comfortable with things I don’t understand.” … [Read more...] about Revenge Of The Faceblockers: Social Media Abstainers Aren’t Worried About Their Data
Posting strategy social media
Strive for AuthenticityNobody wants to engage on social media with a robotic corporate account. Think about your own behavior on social. Would you rather connect with real human beings or with business accounts? Brands that are relatable, engaging and thought provoking stand a much better chance of attracting followers. … [Read more...] about A New Approach to Law Firm Social Media
Platforms which “delete” content, such as Snapchat, Yik Yak, or Erodr, pose a more difficult challenge for defendants. The content is ephemeral. After it is sent or initially viewed, the plaintiff cannot access it from his own device. Since the plaintiff cannot access the content from his own account, the defendant will have to subpoena the provider. The provider, however, can extract the data/content from its servers and provide it to the defendants. However, many platforms, particularly the ephemeral content platforms, were created specifically to be temporary, anonymous, and unreachable. These providers often have strongly held beliefs about user privacy. Even though the plaintiff has put his communications, mental state, and/or physical condition at issue in a lawsuit, ephemeral social media providers may be reluctant to cooperate. They may only keep the plaintiff’s content on their servers for a short time. In such cases, it is necessary to act quickly to … [Read more...] about Age of the Hashtag: Social Media in Trucking Cases
Created and executed correctly, a social media marketing program can help you connect with prospects you may never have found otherwise and drive the engagement on to more richly rewarding places like your blog, website or newsletter. Just don’t start the journey without a map. … [Read more...] about How to Define Your Social Media Strategy
3. Could outsourcing free up your time to focus on your business? Social media takes time, and small firms and solos usually don’t have much of that to devote to something other than client work and running the business. If all your time is taken up with focusing on what you can’t outsource, you should consider outsourcing your social media to someone who can be just as effective at it – or more – than you are. … [Read more...] about Law Firm Marketing: Should Attorneys Outsource Social Media Marketing?