Toyota Motor Corporation debuted the 2023 Toyota Crown today, announcing simultaneously that the latest iteration of the vehicle will make its way to North America, replacing the Avalon in the company's lineup. The first-generation Crown was called the "Toyopet Crown" when it debuted 1955. It was the first Japanese car to be sold in the U.S. three years later. The last Toyota Crown was sold in the country in 1972. In the years since, through 15 generations, it has become known as the automaker's most premium sedan. The design of the new Crown is less sedan than previous generations. It has a high-riding body style similar to the all-electric Polestar 2 and the long-dead Honda Accord CrossTour. It sits lower than a typical SUV, but higher than a traditional car. The flagship model will be sold in three trim: Crown XLE, Limited and Platinum. Buyers will have two powertrains to choose from; wheel drive is standard. Five exterior color options are available: Black, Oxygen White, … [Read more...] about 2023 Toyota Crown brings hybrid power, high-riding style to the US