Logical creative marketing

“For Sale: Baby shoes. Never worn.”Those six simple words, commonly attributed to Ernest Hemingway, represent a perfect narrative gestalt. Within that fragment lie hope, tragedy and a sense of moving on. It is an extreme but brilliant example of effective storytelling because it establishes all the foundational elements required of any coherent narrative, while satiating the reader’s appetite for intrigue and drama. By its nature, it draws you in and leaves you demanding more – the exact desired effect of any quality piece of marketing content.The legal industry is so rooted in the logical that you would think there is little need to appeal to the emotional. But the law’s reliance on logic does not mean that the legal industry can succeed without pathos.By its nature, law is a person-driven business. After all, we call it “professional services,” because – unlike consumer product companies that manufacture widgets – the law is built … [Read more...] about Trending: Why Storytelling Is the Hottest Legal Marketing Tactic

Color shapes our perception and mood. Most of us are aware of this in some capacity, especially if we have had negative reactions to retail or restaurant environments. Color psychology affects us all. Color-Based Decision Making Have you ever walked into a restaurant and immediately decided you didn’t want to eat there based on the décor used and the “feel” of the dining area? You’re not alone. According to the Institute for Color Research, “Within 90 seconds, consumers make an unconscious judgment of a product or environment. 60-90% of that judgment is based upon color.”Other research indicates that consumers experience their first impression of sight memory for products within 0.67 seconds. The first impression, which comes from colors, dominates 67% of the purchasing process (Chang and Lin).These same principles of color-based-judgment apply to your Web presence. Using different colors can send unique messages to site visitors and shape … [Read more...] about Color Psychology and Online Marketing for Law Firms

Creating an Email Marketing Program for Your Law FirmIf you don’t already have a regular email marketing campaign in place – like a monthly e-newsletter – here are 10 tips to keep in mind as you embark on your email marketing efforts:1. Build a good list at every opportunity – when you get a new client, from your website or blog, or via social media. Give away a free report on a topic of interest to your ideal client to collect email addresses.2. Only send emails to people who have agreed to receive them. Include an opt-out option in every email you send.3. Be sure your content is always relevant to your audience and always include one clear call-to-action.4. Send your email on a consistent basis – a monthly e-newsletter is a perfect example.5. Email marketing studies show that the best times for sending B2B emails is Tuesday through Thursday between 9:30 a.m. and 1:30 p.m.6. The best times … [Read more...] about How to Create an Email Marketing Program that Delivers Killer Results, Part 2 of 3

Justice V R Krishna Iyer (1915-2014) had it all that takes to be the cream of the crop among his contemporaries in terms of judgeship, statesmanship, leadership and much more that shaped him up as a dynamic legal practitioner, prominent legislator, minister for key portfolios in Kerala, member of Indian Law Commission, Judge of High Court and later of Supreme Court. He who began his legal practice as an advocate in 1937 at Taluk level subordinate court in Telliserry, Kerala beseeched, defended and argued in the trial and appellate courts and engaged in debates in the matter of legislation processes at Madras Presidency and Kerala Legislative Assembly. Having acquired training in the art of drafting recommendations and reports while serving as a member of Law Commission (1971-1973), he also had the privilege to witness the pre and post constitutional courts, adjudicatory process and legal developments. He stands distinguished among his contemporaries for his versatile knowledge coupled … [Read more...] about The Life And Times Of Justice V R Krishna Iyer

The Indian Supreme Court referred the curative petitions to reopen its 2013 decision in Suresh Kumar Kaushal v Naz Foundation to a five-Judge Constitution Bench in February this year. With the current chief justice retiring in January next year, and the next chief justice also having a very limited tenure of seven months, there is considerable uncertainty, and anxiety about when the Constitution Bench would be set up, and whether it could answer the principal plea of the petitioners to recognise their sexual freedom, in the near future.The issue of guaranteeing freedom for India’s sexually marginalised– even if they constitute the “minuscule” minority as the Kaushal Bench chose to call them in order to justify its decision, not to decriminalise Section 377 IPC – seems to have, in the meantime, significantly influenced culture and politics, even while freezing its legal dimension. But this interface between law and cultures of activism has its … [Read more...] about Decriminalising S.377 Will Not End Homophobia & Transphobia: Interview With Oishik Sircar & Dipika Jain