Whenever you are venturing into a new realm there are risks. If your firm decides to implement a social media policy, offer training for social media usage and guidelines. In fact, you may be able to get CLE credits for your training if you incorporate ethics and substantive issues. Outline in your social media policy what is off limits for employees to discuss via social media and encourage them to ask if they are not sure. Encourage them to include firm approved language that their views are not necessarily those of the firm. … [Read more...] about The Importance of Law Firm Social Media Policies
Law firm social media policy
ConclusionAs discussed in this article, there are many ethical considerations when law firms and their employees decided to use social media sites. Similar to email emerging as the main form of business communication ten (10) years ago, social media is now the communication wave of the future. This new format is how the next generation of leaders presently lives and communicates day to day. The legal community must embrace the new technology and the opportunity to educate employees. … [Read more...] about Social Media Policy Drafting: What are the Ethical Risks & Pitfalls?
There were a few giggles going around the office when this article, The Tweet that Roared: Lawyers and Law Firms Navigate Social Media Landmines, hit our inboxes recently. The story did bring to light an important question regarding law firm social media policies and lawyers' personal social media use outside of the office. … [Read more...] about Raising A Few Eyebrows: Law Firms Deal With Gray Area In Employee Social Media Conduct
As social media’s seemingly unabated growth continues, many more law firms have embraced this emerging technology. It’s difficult to resist the powerful business to business potential of social media and networking sites because these tools allow firms to connect directly with their core constituencies (clients, prospects, employees, etc) and create valuable communities. Yet, as a number of recent developments showcase, these tools also present a variety of challenges for law firms. For example, a widely discussed National Law Journal article that was published on May 31st revealed that new community pages on Facebook can prove embarrassing for law firms. Which firms would ever advertise that they have “bimbos,” “ticklemasters,” or “whipping boys” working for them? Even though these pages seem fake, they can still bring some level of embarrassment to a firm. This is especially true when these pages are … [Read more...] about No Longer an Option: Social Media Policies Are Necessary for Law Firms
Another major update debuted in February but has not yet launched officially. This change updates the platform’s layout to more closely resemble Facebook. Though Twitter has not yet implemented the change, previews show a much larger cover photo and a lack of custom backgrounds. Anticipating this change will allow you to adjust your design early. … [Read more...] about Social Media for Law Firms in 2014 (So Far)