As you review the systems your law firm must have to be successful, pay particular attention to your law firm marketing plan and the systems that support it. A well-designed plan is practically useless if you do not have strong systems to support the legal marketing strategies in your plan.Here are some tips on how you can develop systems that will make your law firm marketing plan more effective:Create a written 12-month marketing plan for the law firm. Put down in writing all of the goals and steps necessary to achieve those goals.Develop processes and procedures to capture major marketing metrics and data. You have to know the “lay of the land” if you are to be effective.Identify major lead sources and create tracking mechanisms to measure results. Know where your referrals and leads come from and chart the volume of those leads and referrals.Develop reports for tracking the effectiveness of your law firm marketing efforts. You have … [Read more...] about 9 Tips to Ensure the Success of Your Law Firm Marketing Plan
Law firm marketing plan
Are you still wondering why a law firm marketing plan is a necessity? I can think of 8 good reasons:A marketing plan increases your chances of survival over the long haul. A solid, well-planned guide keeps you from making serious mistakes that can quickly sink your business.A marketing plan provides structure. Creating a solid business plan provides structure and a context for everyday activities, while helping to fit daily activities into the context of a larger, more strategic plan of how you are going to grow your business.A marketing plan keeps you on track. Staying on track amidst the day-to-day distractions and assessing opportunities to see if they fit with your long-term goals is another way that a comprehensive marketing plan can help you stay on track.A marketing plan helps you tally the cost of creating before you start building. By knowing your financial costs and risks ahead of time, you can more effectively plot your growth strategy and … [Read more...] about How to Develop Your Law Firm Marketing Plan
One problem many small law firms and solo practitioners face is how to develop a cost effective marketing plan that will help generate leads without wasting precious time and resources on strategies that don’t work.Here are 5 principles of law firm marketing that will get you started on developing an effective law firm marketing plan:People: Identify your target market. Analyze the characteristics of your best and worst clients and determine why they need your services. Look for a niche you can serve. … [Read more...] about Law Firm Marketing: Know the Five Principles that Drive Success
Determining your law firm marketing budget is usually the most difficult part of writing a marketing plan, but it is crucial to the success of that plan since underfunding your marketing program is a sure way to fail.One of your first inclinations may be to research what other firms comparable to yours are spending. Unfortunately, not a lot of data exists to guide you here. What your budget really needs to be built on is your marketing plan — your goals and the specific measurable tactics you will deploy to meet those goals.The financial section of your marketing plan should include:Your currently available funds (cash in hand for expenses)A list of your current monthly sales revenues for every category (individual clients, contingency cases, etc)A breakdown of all fixed expenses including: payroll, office rent, equipment, insurance, taxes, etc.A 12 month timetable in which you estimate how much revenue you will bring in per client per month (assuming you will not keep every … [Read more...] about How to Develop a Budget for Your Law Firm Marketing Plan
There are many excuses for not having a law firm marketing plan, but I have yet to hear one that I would buy into. You don’t have the time to put into planning the future of your firm? You don’t know how to write one? You will get around to it “some day” but that day never comes? Is this what you are telling yourself?Here’s what a law firm’s lack of a marketing plan tells me:You only plan to practice for a year or two. Having a law firm marketing plan increases your chances of survival over the long haul. A solid, well-planned guide keeps you from making serious mistakes that can quickly sink your business.You like to fly by the seat of your pants. Creating a solid business plan provides structure and a context for everyday activities, while helping to fit daily activities into the context of a larger, more strategic plan of how you are going to grow your business.You like to bury your head in the sand. Staying on track amidst the … [Read more...] about What’s Your Excuse for Not Having a Law Firm Marketing Plan?