Home Advertising 5 Marketing Strategies Every Law Firm Needs… This article is advertising content. A Message From The Law Firm Marketing Experts at Scorpion Posted January 16, 2019, 9:16 am CST If you think online marketing isn’t essential for a law firm you’re dead wrong: consumer review surveys show 97% of all consumers find the services they need via an online search. As a law firm, you need clients as much as clients need you. Without new business, your law firm can’t grow (and it might not even be able to stay afloat). And that’s why you need to seriously invest in attracting potential clients using smart, sound online marketing strategies. Get started by asking yourself the following questions: 1. What Kind of Third-Party Reviews Do I Have? As much as 85% of consumers trust online reviews as much as they believe personal recommendations, and nearly half of all consumers said they would only choose a business if it had at least a 4-star rating. Which … [Read more...] about 5 Marketing Strategies Every Law Firm Needs to Know
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By Mark Curriden, The Texas Lawbook Published 7:00 am CST, Friday, November 9, 2018 Andy Baker, managing partner of Houston-based Baker Botts, says it is no surprise that out-of-state firms continue to have interest in Texas and predicts there will be more firm mergers. Andy Baker, managing partner of Houston-based Baker Botts, says it is no surprise that out-of-state firms continue to have interest in Texas and predicts there will be more firm mergers. Photo: Marie D. De Jesus, Staff / Houston Chronicle Andy Baker, managing partner of Houston-based Baker Botts, says it is no surprise that out-of-state firms continue to have interest in Texas and predicts there will be more firm mergers. Andy Baker, managing partner of Houston-based Baker Botts, says it is no surprise that out-of-state firms continue to have interest in Texas and predicts there will be more firm mergers. … [Read more...] about More national law firms are looking to elbow their way into Texas
Home Daily News Florida lawyer who uses 'Ever Argued With… Legal Marketing By Debra Cassens Weiss Posted October 12, 2018, 1:15 pm CDT Image from Shutterstock. Bartow, Florida, lawyer Melissa Wilson uses the slogan “Ever Argued With a Woman?” and she is not afraid to argue about it. In a federal suit filed Tuesday, Wilson claims San Antonio lawyer Heather Tessmer of San Antonio and her Tessmer Law Firm are infringing her trademark by using a confusingly similar slogan on billboards and other materials. Tessmer uses the slogan “Ever Argue With a Woman?” without the “d” in “argue.” The San Antonio Express-News and Law.com covered the suit. Wilson says she has been using the slogan since at least September 2007, and she sent an email telling Tessmer to stop after she learned of the infringement from confused consumers around April 2014. Her lawyers also tried to contact Tessmer, but Tessmer never responded, the suit says. Wilson … [Read more...] about Florida lawyer who uses ‘Ever Argued With a Woman?’ slogan sues law firm for alleged infringement
Home Daily News Is PwC building the flexible law firm of… Law Practice Management By Ari Kaplan Posted September 21, 2018, 6:00 am CDT Ari Kaplan Ari Kaplan spoke with Marc Morant, the head of flexible legal resources at PricewaterhouseCoopers in Switzerland. This Q&A has been condensed. Ari Kaplan: Tell us about your background and your role at PwC. Marc Morant: I joined PwC in January after three years at Axiom, an alternative legal services provider, where I was a general manager and the head of business development. Prior to that role, I was chief counsel for Swiss Life Global Solutions for seven years. At PwC, I am helping to build the flexible legal resourcing business for PwC Switzerland, as well as its managed legal services offering. We will also offer flexible resources in disciplines beyond legal and compliance. Ari Kaplan: What is the mission of the company’s flexible legal resources practice? Marc Morant: Together with our colleagues from PwC Legal, we … [Read more...] about Is PwC building the flexible law firm of the future?
Home In-Depth Reporting Law firms can learn from other industries'… Digital Dangers By Anna Stolley Persky September 2018 Photo by Lightspring/Shutterstock.com Equifax. Yahoo. Anthem. Sony. In the past few years, these companies experienced some of the most significant data breaches to date. And all of these companies found themselves subject to intense worldwide media coverage over their failure to secure their information. The industries affected—from health care to entertainment—know all too well that the struggle to secure data in the digital age never ends. While individual businesses within these industries will continue to find themselves vulnerable to breaches, they have an advantage over law firms. They have been fighting this battle for a long time. The legal industry is lagging well behind when it comes to data security, says Rich Santalesa, a member of the boutique cybersecurity firm SmartEdgeLaw Group and of counsel to the New York City-based … [Read more...] about Law firms can learn from other industries’ missteps on cybersecurity awareness and prevention