Traditionally, websites have relied on graphics (and key messaging) on their homepage to brand the firm as sought-after experts or world-class specialists. Given that users are bypassing these homepages and heading straight to content pages, firms need to focus more on producing great content that will help brand the firm: richer bio content, more (and better) case studies, better articles and blog posts. Content pages are where people are landing, and we need to put our best foot forward. … [Read more...] about Law Firm Website Traffic: The Disappearing Homepage
Be excellent, not perfectLawyer coach Judi Cohen says she used to be a perfectionist when she was a solo practitioner. “I thought every piece of work I did had to be perfect, and couldn’t leave my desk until it was,” she wrote at Solo Practice University. “I also thought this was a perfect way to run a practice law, but it was not. … Perfection is an illusion. It is also the mother of paranoia, procrastination and smugness.” … [Read more...] about Blogger: Law firm homepages are losing significance | Will SCOTUS ruling affect Spider-Man rights?
“I decided to sample four different law firm websites; reviewing Q1 traffic from 2012 to Q1 traffic in 2014,” Matthews wrote. “Specifically, I measured homepage ‘views’ as a percentage of each site’s total page views.” There was a slight increase in homepage views for three of the websites and a slight decline in one. “This isn’t scientific by any means. But what it does show is that the traffic to firm homepages, as a percentage of total website traffic, has been relatively stable over the past two years.” … [Read more...] about Trust accounts hike law practice costs, blogger says | Are law firm homepage views really declining?
"Austria foreign minister! Who do you think you are kiddy! You cannot decide how to talk to our prime minister! Erdogan the prime minister is the grandson of ancestors who reached Vienna, the soil you're walking on now! We are Akincilar, We are Ottomans, We are Turkey!" … [Read more...] about Pro-Erdogan group hacks Kurz’s homepage
Law enforcement officials say New York fashion designer Kate Spade has been found dead in her apartment in an apparent suicide. https://t.co/Sm0DxsOJev … [Read more...] about Kate Spade, iconic fashion designer, has died at age 55, report says