Little had 46-year-old K. Veera Brahmam realised that when he joined the Defence Research Development Organisation (DRDO)’s Advanced Systems Laboratory (ASL) in Kanchanbagh in the early 2000s, he will not only be working on Agni and other missiles, but also have the opportunity to come out with game-changing biodegradable carry bags within three months to a year! “Plastic pollution is the bane for not only our country but the entire world. We have been working on various polymers for missile technology, and chanced upon the idea of making something as durable as plastic which will not affect nature, by using corn starch and polybutylene-adipate-terephthalate. It got quick approvals from our director M.R.M. Babu and and DRDO chairman G. Satheesh Reddy,” he said on Wednesday. In less than two years and during the pandemic, the ASL team of scientists worked on the product and collaborated with city based ‘ecolastic products’ firm for testing and standardisation in its facility. The … [Read more...] about From making missiles to biodegradable carry bags
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Younger clientele driving luxury car sales in India
Luxury automobile makers like Lamborghini, Mercedes Benz, and BMW, are all seeing strong demand for their models in the premium end, despite the COVID-related disruptions, largely due to a shift in customer profile to younger, first-generation entrepreneurs, who believe in the ‘you only live once’ philosophy. Varun Kalyanasundaram, a 33-year-old director at Chennai-based Polimer Media, bought his first luxury car nearly 10 years ago “because of the sheer driving pleasure, technology and most importantly comfort.” Mr. Kalyanasundaram currently owns a BMW X7, Mercedes Benz S class, Mercedes Benz GLS, an Audi E-tron, and is now eyeing the Mercedes Benz Maybach GLS. “I drive by myself. I don’t have a chauffeur. I like long drives and the pleasure of driving is most important. The technology should be included, but I need comfort. That is it.,” he says. Sharad Agarwal, Head, Lamborghini India, says there has been a shift in the customer profile over the years. “We are seeing younger, … [Read more...] about Younger clientele driving luxury car sales in India
Whitathon Run held in Visakhapatnam to create awareness on retinoblastoma
The first edition of Whitathon Run, being organised by LV Prasad Eye Institute (LVPEI), was flagged off by Sivangi Akhil, a retinoblastoma survivor, on Beach Road here on Sunday. Whitathon Run, initiated in 2018 at Hyderabad, is the institute’s annual event aimed at raising awareness and funds for early diagnosis and treatment of Retinoblastoma, a life and vision-threatening eye cancer in children. The run was organised in two categories – 3 km and 5 km. The T-shirt for the very first edition of Whitathon was unveiled by Innukurthi Venkateswara Rao, Dronacharya awardee and chief coach of the women international boxing team, and Usha Nagisetty, two-time silver medallist at the international senior world women boxing championship. One of the most common symptoms of retinoblastoma is white reflex (white glow) in a child’s eye. A ‘white reflex’ in a child’s eye could be a sign of eye cancer and needs immediate medical intervention. With the funds raised, LVPEI has been able to … [Read more...] about Whitathon Run held in Visakhapatnam to create awareness on retinoblastoma
Chennai’s young restaurateurs celebrate street food and home-style meals
In a plush, tree-lined bylane of Alwarpet, in a neighbourhood accustomed to buttery croissants and French- pressed coffee, sits a little corner mess where you can have unlimited portions of rice, dried fish sambal, meen kuzhambu, chicken curry, rasam, sambar, kootu and poriyal for just ₹160. At lunch on a heat-stricken weekday, all five tables under a quietly humming AC are full. “It is heartening to see walk-ins from every demographic: from security guards to executives in huge SUVs,” says 30-year-old Vikram Reddy, one of the four entrepreneurs behind Kaaram Karaikudi Mess. He pauses mid-conversation to bid adieu to an elderly guest with a cane, being helped out gently by a young companion — the duo has been a regular ever since the two-week-old restaurant opened. Repeat customers — and the patronage of established chefs and some celebrities — are Vikram’s proof that he was right in his basic business premise: “Everyone misses simple traditional food, and wants to eat it in … [Read more...] about Chennai’s young restaurateurs celebrate street food and home-style meals