Car accident law firms

Each law firm has a brand in the marketplace – whether by intention or by accident.  Your brand is what makes a client choose (or not choose) you as legal counsel rather than a competitor.Your law firm can accept the brand you have and live with it -- but this can be risky in an increasingly competitive marketplace.  Alternatively, you can put some thought into creating and managing a brand that works hard for you in the marketplace -- and thrive as a result.  The choice is yours.Large companies understand the value of their brands in setting them apart from the competition, and invest in them accordingly.  Most law firms are on much-more- limited budgets.However, this doesn’t mean that a smaller law firm cannot develop a good brand and take it to market – without breaking the bank.  “There are many lessons that a law firm can learn from big businesses,” said Gerry O’Brion.  “Once learned, these lessons can be … [Read more...] about Learn From the Big Guys: Tested Marketing Tips Work for Law Firms

If you’re dissatisfied with either the number or quality (or both!) of the leads you’re generating from your law firm website, here are 7 tips to set things right: #1: Have a mix of organic and paid search strategies.These days, getting on the first page of Google takes a mix of SEO strategies so if you’re not an SEO guru, you need to hire this kind of expertise. SEO is too complex now to let novices handle it. Since research shows just about everyone (94%) who performs a Google search never goes beyond the first page of results, then making sure your firm is on that first page is a critical mission.But wait, there’s more!If you can’t get there organically (and not many can over time), then it’s time to invest in some paid search marketing. Depending on what keywords you are targeting, this can either be very expensive or actually quite affordable. Still, it is not something for the novice to tackle.#2: Strengthen your content.When it comes to … [Read more...] about Law Firm Website Leads: How to Go from a Trickle to a Torrent

By now, you surely know that prospects are checking you out online and one of the first places they will go to is your law firm website. Be sure to check your site for these features – having them incorporated into your site can double your Internet and website leads:#1: Onsite optimization. If you don’t know SEO, then this is definitely something you need to farm out. Your title tags should reflect what each page’s content is about and each one should be unique to the content on that page. Pay attention to your URL structure and be sure the terms in the URL represent the focus of each page on your website.#2: Strong content. When it comes to content, more is better because more content leads to more traffic. So what is good quality content? It all depends on your user. What is your prospective client going online to find? Probably not a laundry list of your accomplishments (although, you do want that too). They are looking for usable information that is … [Read more...] about 7 Essential Elements of a Great Law Firm Website

Clearly targeting law firm clients is one of the key concepts of the Courting Your Clients legal marketing methodology. You will lower marketing costs, increase response rates, and build greater brand visibility with a narrowly defined market niche. Here are 5 ways to focus your law firm marketing strategy:The majority of small to mid-sized law firms simply focus on developing new business located within a 50 to 100 mile radius of an office location. Proximity gives you the benefit of convenient face-to-face meeting opportunities, personal networking, and strong local referral sources.Attorneys who serve a consumer audience in particular (like family law, trusts and estates, or immigration) can focus on known characteristics such as marital status, income, the presence of children, and/or zip codes.Lawyers who serve a business clientele are likely to target specific industries that are well suited to their practice. Examples include intellectual property attorneys who work in the … [Read more...] about 5 Ways to Focus a Law Firm Marketing Strategy

A couple of weeks ago, Google replaced its Google Places with Google+ Local. So if your law firm had a Google Places profile, Google moved it to Google+ Local. And if you don’t yet have a Google+ account, this move makes it more important than ever that you do. That is, if you still want to be relevant on Google. What Google considers important in ranking for search is evolving, based on ways that people use the Internet for search. Social counts for much, much more – in fact, a new study by Searchmetrics found that the 5 of the top 6 ranking factors for Google search are firmly rooted in social media:Google has also found that more and more people are searching by geography, the reason behind the push to Google+ Local. Your search rankings will now be fairly dependent on social media reviews, and Google has changed the way it does that, too.The new Google review process is now based on the Zagat 30-point scoring system. Last … [Read more...] about Search Marketing for Law Firms: Everybody on Board the Google+ Local…or Else