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Regardless of the industry an organization operates in, the marketing channel a leader chooses to use to contact current customers and prospects will have a direct impact on the success of their business. This is especially true now that websites and social media networks have become important components of interacting directly with stakeholders. With online interactions becoming essential to operations, learning how to contact and build relationships with customers in this way is a hurdle business owners have to overcome. As business leaders, the members of Newsweek Expert Forum all have experience testing various channels for outreach and marketing purposes. Below they share how they best reach their target audience on their preferred marketing channel and why that method works so well for them. 1. By Maintaining Personal Business Relationships In a continuously impersonal world, it's more important than ever to try and maintain that direct interaction to build business … [Read more...] about Eight Business Leaders Share How They Best Reach Their Target Audiences

The budget reconciliation bill just passed by the Senate and heading for final congressional approval offers dramatic improvements in American policies aimed at fighting global warming and improving healthcare. There’s too much in this legislative smorgasbord that Democrats have dubbed the Inflation Reduction Act to cover in one sitting, so I’ll focus on one topic that’s sure to interest almost everybody: taxes. The measure addresses tax policy in two major ways. One is a steep increase in funding for the Internal Revenue Service. These resources are absolutely not about increasing audit scrutiny on small businesses or middle-income Americans. — IRS Commissioner Charles Rettig, assuring the Senate that he’ll use agency funding to go after rich tax avoiders The IRS has been on a congressionally imposed starvation diet virtually since the 1970s, which has been a get-out-of-paying ticket for corporations and the wealthy for all that time. Advertisement … [Read more...] about Column: Tax provisions may be Democrats’ most unexpected victory in the inflation bill

As regulatory glare intensifies on bitcoins due to possible money laundering, cyber security and other risks, over five dozen other virtual currencies have come under the scanner and include a desi version by name of ‘laxmicoin’ The total value of these 67 digital currencies in circulation over internet has reached nearly $ 13 billion (over Rs. 80,000 crore), out of which bitcoin alone accounts for over $ nine billion, according to market estimates. However, total value of bitcoin and other such virtual currency trades in India is estimated to be worth only a few crores as of now, although NRIs living abroad are expected to be dealing with bitcoins in a big way. According to those dealing in bitcoins and other such currencies, RBI’s caution notice and action initiated by enforcement agencies in the country has been a major dampener and could come in way of launch of Indian versions of such currencies and that of exchanges providing trading platforms. A number of bitcoin … [Read more...] about Bitcoin gang gets 67 new e-curriences; value grows to $13 bn

David Bahnsen, chief investment officer at The Bahnsen Group, spoke with Breitbart News about how the Marxist economic worldview that is prevalent across American financial institutions today “deteriorates freedom.” LISTEN : Bahnsen opened the interview by talking about the free economics course he recently launched on his website. Bahnsen told Breitbart News Saturday host Matthew Boyle the inspiration behind his course was to provide those on the political right with “a cohesive economic philosophy.” Although people on the right intuitively recognize the “superiority of a free enterprise system, they don’t have a solid underlying economic philosophy,” Bahnsen noted. He said: It always lacks a kind of cohesive foundation of what we believe and why we believe it. I wanted to put some material together that I thought would give people the opportunity to learn economics the way they can’t learn it at a public school where they don’t teach it or at a public university, … [Read more...] about David Bahnsen: Marxist Economic Philosophy ‘Deteriorates Freedom’

For a certain generation of East Bay residents, there was no point of discovery for Mariscos La Costa, a Mexican seafood restaurant located on International Blvd. It was introduced like a family tradition; just a thing that people who found themselves around Fruitvale went to and knew about. Golden State Warriors forward Juan Toscano-Anderson confirmed as much when I spoke to him recently. The 28-year-old, who famously grew up in the East Bay , couldn’t pinpoint when he entered the pavilion establishment off Fruitvale Station for the first time. But he sure as hell knows what he’s going to order when he goes to his favorite spot: three steak tacos, a burrito and a ceviche de camaron. “It’s kind of like if you’re doing Italian food, you go to a certain place for gelato, and you go to a certain place for different types of pasta,” Toscano-Anderson said. “That’s the thing with Mexican food, every place is different. I really appreciate the seafood there, so that’s why I primarily … [Read more...] about Why Warriors’ Juan Toscano-Anderson loves Mariscos La Costa, an Oakland staple with no internet presence