Google on Wednesday announced the launch of Tamil language support for its advertising products — Google AdWords and Google AdSense. The Internet giant said these products would support the Tamil language web publishers and also help advertisers to reach out to the large base of Internet users in Tamil. With this launch, Google has now scaled support for Indian language advertising to cover Hindi, Bengali and Tamil. “Now Tamil will provide the necessary boost to content creation in local languages and grow digital advertising in Indian languages,” said Shalini Girish, Director - Google Marketing Solutions, Google India, in a statement. “We saw a huge acceleration in Hindi content creation when we launched support for Hindi languages,” added Ms.Girish. With the language support, advertisers will be able to develop rich and seamless campaigns to target their audience through Tamil-language search and display ads, Google said. The content creators who have websites and blogs in Tamil … [Read more...] about Google unveils Tamil language support for AdWords, AdSense
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In a historic moment, Geetanjali Shree became the first Indian author to get her work shortlisted for the International Booker Prize. The Hindi novel, Ret Samadhi has been translated into English as Tomb of Sand by Daisy Rockwell. Shree is no stranger to literary stardom. Her previous novels such as Mai and Khali Jagah have been translated into different languages as well. In an interview with News18, the 64-year-old talks about the importance of languages in a person’s consciousness and why she finds it abhorring when one is pitted against the other. Excerpts: Congratulations on making it to the shortlist! This is a tremendous achievement. How important do you think this moment is when one thinks of Hindi post-colonial literature? It is hugely important because in shedding light on one Hindi work, it also lights up the larger canvas of Hindi Literature. It indicates clearly that there is much lying here which is hitherto unknown and encourages the endeavour to explore these … [Read more...] about Only a Narrow Self and Mind Would Want a Shrunken Monolingual Existence: International Booker Shortlisted Author Geetanjali Shree
A week that began with the world wondering if the U.S. and China were inevitably headed to war over Taiwan took a different turn Thursday thanks to a speech delivered by Secretary of State Antony Blinken at George Washington University in Washington, D.C. The concerns about looming conflict came on Monday when President Biden indicated that the U.S. would use military force to protect Taiwan from a potential Chinese attack . While Biden and his team quickly sought to clarify that the U.S. was not backing away from its policy of “strategic ambiguity” regarding Taiwan—arguing that what the president meant was that he was merely reiterating a long-standing commitment “to provide Taiwan with the military means to defend itself”—his remarks triggered a tough response from the Chinese, who asserted China maintained “the strong resolve, determination, and capability” to defend its “national sovereignty and territorial integrity.” As a consequence, interest was high in Blinken’s … [Read more...] about Secretary of State Blinken to China: You Want to Compete? Bring It On!