This is Please Like Me, BuzzFeed News’ newsletter about how influencers are battling for your attention. You can sign up here.Why I think this Trader Joe’s account is a marriage between corporation and individual — in perfect matrimoney There’s an entire genre of social media accounts dedicated to promoting cult-favorite grocery stores. Trader Joe’s, Costco, and Target are some of people’s biggest obsessions online, so naturally they are also huge on Instagram. These accounts are run by people who simply love shopping there and claim to have no direct affiliation with the stores.This week, I chatted with the woman behind @traderjoeslist, an Instagram account with a million followers that’s dedicated to discovering and trying items from Trader Joe’s.Natasha Fischer, who’s 33 years old and lives in LA, started the account over 10 years ago. She spends hours each week shopping, sourcing, cooking, and photographing products from TJ’s, and posting them to her wildly popular Instagram. Despite having a following that many influencers and wannabes would literally kill — OK, they’re not homicidal but definitely desperate — for, Natasha told me it’s all “just a hobby.” Her full-time job is being a location scout for another food brand: MOD Pizza, a… Read full this story
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