For many small business owners, Google is a necessary and successful way to advertise although it can also be expensive and frustrating. Jeff Moriarty sees both sides. Moriarty, marketing director for his family’s jewellery business, has handled its online ads for 20 years. With competition for the limited number of high-visibility ads intense, advertising costs are rising because “we all have to play their (Google’s) game,” he says. But Moriarty has learned how to get results for Moriarty Gem Art, which has an online store and a physical location in Crown Point, Indiana. Along with buying ads, he uses the strategy known as search engine optimization to boost the company’s visibility. “The good thing is our website does rank well in searches,” he says. “It offsets some of the costs we have through paid ads.” Google dominates online search and advertising; this June it had a 62.4 percent share of the market for searches done on desktop computers, well above the 25.2 perent held by Microsoft sites, according to the research firm Comscore. Google is so much a part of online life that it’s common to hear people use “Google” as a verb to mean “search online.” But while Google’s power and… Read full this story
- Google ads: effective, a little frustrating, businesses say
- Why Alexa or Google Home Don't Understand What You Say
- Is college the key to success? Many in Wichita say no
- Andiamo in Royal Oak closes suddenly as nearby businesses bemoan parking struggles
- Uganda: Young Politicians Aiming High
- Beyond the border: Life in limbo
- Learning the history of your home can enrich your stay within its walls
- These Tech Execs Faced #MeToo Allegations. They All Have New Jobs.
- Sen. John McCain, American 'maverick' and political giant, dies at 81
Google Ads: Effective, a Little Frustrating, Businesses Say have 299 words, post on gadgets.ndtv.com at September 19, 2019. This is cached page on Law Breaking News. If you want remove this page, please contact us.