Sheffield is still on the map when it comes to hosting major events, despite the council battling increasing budget cuts. That’s the message from Richard Eyre, the council’s Head of City Centre and Major Events, who says the city is open for business and fighting back against austerity measures.Richard acknowledges the council is under financial pressures but says hosting events is vital for boosting Sheffield’s economy and attracting investors.“There are a lot of pressures on the public sector and some big decisions to be made about public sector funding but we are still in the market for big events in Sheffield,” he said.“We need the World Snooker and Tramlines to raise the profile of the city and for the commercial element.“There are millions of people worldwide who watch the snooker, particularly in China, and that can encourage investment in the city. Events have a positive economic impact from an investment point of view.”But attracting investment means competing with other major cities which are also bidding to host major events.“There is a lot of competition from London, Birmingham, Glasgow and Manchester so Sheffield needs to be bidding but also creating its own events. I’d love to have a comedy festival but… Read full this story
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