The anti-Airbnb coalition that includes unions and affordable housing advocates is launching ads accusing the company of exploiting blacks to promote its business.
The 30-second ad — paid for by the Share Better coalition — will begin appearing on NY1 and on websites Thursday. It consists of snippets from the company’s recent City Council appearance to discuss a bill that would fine illegal hotel operators who use the site as much as $50,000.
“Your website portal, there are people who are not following the law,” City Councilwoman Helen Rosenthal (D-Upper West Side), the bill’s sponsor, tells Airbnb execs. Her words are followed by the text, “Does Airbnb care?”
It also features City Councilman Jumaane Williams, the chair of the Housing and Buildings committee, blasting the company.
“Airbnb is a deceiver and you’re using middle-class people, and you’re using black and Latino homeowners,” Williams said.
The company repeatedly claims its business is good for middle-class New Yorkers because it helps them make money, and often features minorities in its ads.
Many of its listings are illegal under state housing law, which bans short-term apartment rentals for less than 30 days. Single- and two-family homes are exempt.
Share Better includes the Hotel Trades union, the activist group New York Communities for Change, and the labor-backed Working Families Party.
“Instead of attacking the middle class, Share Better should start sharing how much money big hotel companies are funneling through this front group because they want to continue to be able to gouge consumers,” a spokesman said of the ad campaign in a statement.
Share Better said it is not funded by the industry.
- Urgent : Violent clashes engulf Paris in new anti-Macron protests
- Hailey Bieber straddles husband Justin as they pose in Calvin Klein underwear for steamy new 50th anniversary ad campaign
- New anti-hazing law: Life sentence for guilty fratmen
- IBP to challenge any new anti-subversion law
- Lebanon president ‘regrets’ new anti-Hezbollah sanctions
- Behind the face of China’s new anti-corruption boss
- Property developers face new anti-money laundering, terrorism financing rules
- North Korea says it has tested new anti-ship missile
- BMW beats second-quarter forecasts as new anti pollution rules dent rivals
- Jamiyah Singapore launches new anti-drug programme for schools