To stand out online, attorneys need to make the shift to writing for a digital platform. This can be a daunting challenge for an attorney who has written thousands of documents in their career, but not necessarily for legal consumers in an online environment. To help with the transition, it’s helpful to understand the goals of online legal articles: 1) to promote your firm and its’ attorneys as experts and 2) to connect with prospective clients when they may be looking for your expertise. Here are five quick formatting suggestions that help attorneys maximize readership of their online articles:1.) Pick a Topic That’s Trending in the Media Legal consumers look for content online in order to address situations currently confronting them and to proactively manage risks. As court decisions and legislation are changing daily, writing on current news will ensure that you are choosing a “hot topic.” Generally, it is important to write within a few days of the decision to maximize readers. If you are covering a topic that’s older, make sure you include detailed analysis and/or helpful practice tips. Additionally, writing an objective overview increases your chances of being picked up as a source by mainstream media.2.)Title and… Read full this story
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